workplace transformation facilitation


Luke Thomas

Head of Growth at Crystal. Founder of Friday Feedback


Luke is the Head of Growth at Crystal, which aims to help individuals and organizations build stronger relationships through an understanding of personality. He's also the founder of Friday Feedback, which helps leaders create open lines of communication with their employees.


Luke has nearly a decade of experience building and growing online businesses - he's passionate about helping organizations improve efficiency and productivity through data-driven marketing. Luke previously lived in Boston, but now resides in South Portland, ME (and has no regrets about the move).


In his free time he enjoys hanging out with his family and dog.


What’s your favorite part of your job?

The ability to have a positive impact at a huge scale is something I feel very fortunate to be able to take part in. Before the internet, this was nearly impossible to do.


What do you do that helps you feel balanced in your life?

I enjoy reading. For me, it's a way to balance my personal observations with those of others.


What’s the one work/tool technology that you could not live without and why?

Crystal. It's changed how I view people and helped me become more empathetic in everyday life.


Who is your hero?

My parents.


What are you reading right now?

The Systems Bible: The Beginner's Guide to Systems Large and Small

& Profit from the Core: A Return to Growth in Turbulent Times


What’s your life mantra?

I'm not sure if this is a mantra, but I believe success in any endeavor is a result of doing the simple things right. Many people get trapped in complexity.


What is your favorite childhood book?

Hardy Boys







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