workplace transformation facilitation


Elizabeth Frisch

Leadership Coach/The Thrival Company


Elizabeth Frisch is the founder and CXO of The Thrival Company. She started her career as a chemical engineer from Purdue University and then cross-trained into psychology, business performance, auditing, and organizational culture and individual behavior change. Spending more than 20 years of leading, teaching, designing, and coaching engineering, environmental, and organizational development programs, she realized that there were common individual and cultural practices used that determined whether an initiative was successful or not. Loving the challenges of broad social change and making people's big ideas a reality, these observations inspired her to develop a series of leadership practices which she uses to empower individuals into leadership.


Her clientele are diverse ranging from Fortune 100-1000 companies to government agencies, non-profits and the U.S. Military. She is a keynote speaker on topics of leadership, behavior change, social evolution, and innovation often sharing her story of her personal epiphany with the birth of her first child and finally realizing after many failed attempts that ‘You can’t engineer humans!’. Her work has impacted the lives of thousands of people helping them fulfill on their dreams and visions for their lives, communities and workplaces. Elizabeth brings an honest, insightful, broad-reaching and often humorous perspective on human nature and the behaviors we adopt that save us or sink us.


Her work in for-profit, non-profit, and governmental sectors allows her to bring a broad and unique perspective on how to combine the best practices in each model of business to create organizations that deliver on their vision and mission and have fun doing it! From the plant floor to the top floor, Elizabeth is just as comfortable in a hard hat and boots building teams in the field as she is working with boards and C-level management on strategy, leadership succession and making their next big vision a reality!

In her personal life, Ms. Frisch is passionate about donating her time, talents, and treasure to her favorite charities working on big environmental and social issues. She is an active volunteer and member of Impact Austin ( a women’s giving foundation and supports more than a dozen non-profits across the United States. Ms. Frisch lives in Austin, Texas with her husband and two children. And when not writing, consulting, and being a mom can be found relaxing through fishing, kayaking, and birding anywhere near the ocean!

What’s your favorite part of your job?

Talking to someone who is in a bad place or space feeling hopeless and leaving them empowered and in action.


What do you do that helps you feel balanced in your life?

Daily hugs from my daughter so I always remember what really matters. Breathing exercises morning and evening to clear out the matrix. Keeping perspective no matter how bad a situations by remembering what I am committed to and the world is designed to be mistake/learn. Perfection is an illusion and doesn’t exist in nature – adaptation does.


What’s the one work/tool technology that you could not live without and why?

My Outlook Calendar – every hour of every day of my life is scheduled on it (even bedtime, meals, kid time)…keeps me accountable, healthy, sleeping well, high performing, spending time with my family and able to manage 147+ projects and thousands of clients all the time while having a happy and fun life whether working, playing or volunteering for my favorite charities.


Who is your hero?
Everyone I meet. I am constantly amazed and astounded by how many wonderful, gifted, talented and dedicated people there are in the world around me and surrounding me every day. There are truly heroes all around us making a difference each and every day.


What are you reading right now?

Abundance by Peter Diamandis, Code of Honor by Blair Singer, and Map of Heaven by Eben Alexander M.D


What’s your life mantra?
Excellence over perfection. Work over worry. You always have a choice. Love truly does overcome all.


If you had a theme song, what would it be?
Hall of Fame (feat.


What is your favorite childhood book?
Anything by J.R. Tolkien (Read them all my first time in the 4th grade and have read them dozens of times since).




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